Snowcard - insuring your adventures since 1990
History
Snowcard Insurance Services was founded in 1990 by current director of operations Russell Dadson because of his passion for skiing and mountain sports. Snowcard evolved because of the need for skiers to carry proof of insurance for medical and rescue insurance but this concept has expanded and been developed into an all-round activity insurance covering not only winter sports, but also general mountain and water sports as well many other adventure sports.
Since 1990 things have moved on from the use of plastic cards carried as proof of ID which is no longer necessary but as the world has become more reliant on electronic documents, our digital ‘eSnowcard’ allow for eco-friendly paperless technology to provide the same high levels of convenience and security, wherever you travel.
Our service
Whatever your activity or even if you are just on holiday to relax, you need immediate access to emergency assistance when away from home. Our unique ‘eSnowcard’ gives you 24 hour access to specialist claims handlers who are on hand all day every day to help and assist in the event of a medical problem or emergency when you are on holiday. Wherever you are in the world, you will have access to a team of experts to help with your emergency medical, rescue and repatriation expenses.
Your Insurers
In August 2025 Snowcard entered in to a new arrangement with specialist London based underwriter Starr International (Europe) Ltd, part of the Starr Companies Group. Starr International (Europe) Ltd are a global insurer that specialise in tailor made custom packages for niche and specialist market scheme’s like Snowcard. As a major global insurer of special risks, Starr are able to bring to Snowcard a flexibility and understanding not available from the large UK household name insurers providing basic travel policies that exclude the high risk sports covered by Snowcard.
Claims are managed by the International Medical Group, a leading claims management and medical emergency assistance company providing 24/7 global response to travellers.
Why use snowcard?
We supply what we believe is a policy of the highest quality and we work closely with our insurers to ensure you are looked after if things go wrong when you are engaging with your adventure travel activities.
The insurance market can be complex and daunting but the main reason to use a service like Snowcard is that we have the expertise and experience to help you understand your insurance and navigate the complexities of making a claim should the worst happen.
A fair deal
Our policy is the most flexible policy available in the UK allowing you complete freedom to select your own policy limits – it is often difficult to see how one policy differs from another but our clients regularly tell us that even when they find cheaper quotes, the cover is never as good as ours.
There are only a small number of insurance companies providing travel insurance through agents like Snowcard and it is the unique mix of long-standing experience, expertise and understanding of your needs that sets Snowcard above other brands on the market.
If you use one of the many price comparison websites which prioritise low price above policy cover, you will most likely have a problem if you have a claim relating to your adventure travel as most of these policies exclude higher risk sports.
This is why Snowcard has stood the test of time for over 35 years and is now one of the longest running specialists in adventure sports travel insurance.
A personal touch
Founder and managing director Russell Dadson, has worked in the insurance industry since 1983 and founded Snowcard in 1990 because of his love of winter sports and the Alps. This combination of professional and personal experience makes this a unique service, with a depth of understanding of your travel needs not often matched by our competitors. Russell still actively works in the business directly answering and dealing with customer enquiries every day (well almost........)
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